From De Digitale to Skippify: A New Name for a Bigger Vision
As of December 1st, De Digitale will officially become Skippify, a new name that reflects the growth, ambition and international direction of our company. But this name represents more than a rebranding. It is the result of years of building, improving and refining. And at the same time, the starting point of something bigger.
Why a new name?
De Digitale started as a technology-driven company, experts in digital screens, installation and narrowcasting. Over the years, we took on more responsibility for the complete experience around screen communication:
- Strategy;
- Content creation;
- Integrations and automation;
- Ordering kiosks;
- Dynamic menu boards;
- LED installations;
- Scalable support
We were no longer just a supplier.
We had become an ecosystem.
We do not help brands with “digital stuff”, but with clear choices, smart
workflows and screens that actually do their job.
That requires a name with more energy, more direction, more vision.
Why Skippify?
Because it is about speed, simplicity and clarity. About screen communication that helps people move forward: choosing faster, understanding faster, deciding faster. But also about scale: a platform that organizes hundreds of screens, kiosks, LED walls and connected systems without noise or complexity.
- Skippify is a name with movement.
- A name that works internationally.
- A name that can grow with everything we are going to build.
What is changing?
A lot and at the same time nothing.
What remains:
- Our teams
- Our support
- Our technology
- Our standards
Our culture of direct, clear and solution-oriented work
What changes:
- Our brand identity
- Our tone
- Our visual language
- Our software family
- Our international ambition
At the same time, we introduce a new payoff that captures the core of what we do:
Enjoy Smart Signage.
And for our product lines:
- Enjoy Smart Ordering.
- Enjoy Smart Menuboards.
- Enjoy Smart LED.
A new name, the same promise
We are not doing this to refresh a logo. We are doing this because our clients, partners and teams deserve a brand that reflects who we have become and where we are heading.
- From De Digitale to Skippify.
- From supplier to brand.
- From screens to experiences.
- From content to communication that truly works.
This is not the end of something.
It is the beginning of the chapter we have been writing for years.