De Digitale continues as Skippify

New name reflects international focus on Smart Signage, Dynamic Menu boards
and Self Ordering

Zaltbommel, The Netherlands, 16 December 2025 – Digital signage and self ordering
specialist De Digitale is continuing under the name Skippify. With the new brand, the
company brings together its activities in Smart Signage, Dynamic Menu boards, Self
Ordering and LED solutions under one internationally scalable brand.

The name change follows a period of strong growth across sectors including petrol and
mobility, foodservice and leisure. While De Digitale evolved over recent years from an
execution-focused signage partner into a strategic technology company, Skippify marks
the next phase in which software, content and international rollout come together.

“The name De Digitale no longer reflected who we are today and where we are
heading,” says Jeffrey Brouwer, CEO of Skippify. “Skippify stands for simplifying
choices, accelerating processes and using screens more intelligently throughout the
customer journey. We are already doing this at scale, across hundreds of locations and
in multiple countries.”

The rebranding has now been fully completed. The new website www.skippify.com is
live and serves as the central platform for the renewed brand, its propositions and
international growth ambitions. Existing contracts and points of contact for customers
and partners remain unchanged; only the name and visual identity have been updated.

About Skippify
Skippify helps organisations improve the customer journey through Smart Signage, Self
Ordering, Dynamic Menu boards and LED solutions. The company combines smart
software, creative content and international rollout expertise into one scalable
ecosystem.

Media contact
Skippify
Zaltbommel, The Netherlands
Theo Wieckardt, CMO
+31 85 773 1843
social@skippify.com
www.skippify.com