Tony’s Streetfood is the food concept of De Haan Tankstations, developed for customers on the go who want to make quick choices without compromising on quality. A place where fresh sandwiches, great coffee and familiar flavors come together in a clear and accessible presentation.
Skippify translates this into digital menuboards that don’t just inform, but guide. Content, prices and promotions are updated automatically, so every location is always current and consistent.
Enjoy Smart Menuboards.
Our client
De Haan Tankstations operates dozens of gas stations and convenience locations across the Netherlands. With Tony’s Streetfood they introduced a modern food concept that combines speed, quality and recognizability.
To roll out this formula at scale, a consistent and powerful form of visual communication was essential. Every screen had to contribute to the same brand experience, regardless of location or time of day.
Our challenge
The challenge was combining speed with control. The menuboards had to display up-to-date prices at all times, automatically adapt to dayparts and promotions, and be directly linked to the back office. At the same time, the content had to remain visually strong and easily scalable across dozens of locations. No manual updates. No inconsistencies. Always correct and clear.
The solution
Skippify implemented Smart Menuboards that fully synchronize with the POS system and the product database. Our in-house content studio developed recognizable templates in Tony’s style, with food appeal and clarity at the core.
From the Skippify Suite, every screen is managed centrally, which means updates are rolled out in real time and cloud-based across all locations.
The result: one system, one look and feel, full control. And with the introduction of LED as a new display platform, this experience becomes even more powerful and future-proof.
A new standard: LED menuboards
De Haan Tankstations is one of the first players in Petrol & Mobility to choose LED menuboards as the next step in digital communication.
Where traditional menuboards consist of separate screens, LED offers a single continuous canvas without borders. This creates calm, overview and visual impact at the counter. The fine pixel pitch delivers sharper, more detailed imagery.
On top of that, LED is energy-efficient and well suited to high-traffic environments such as gas stations. With this step, De Haan proves that LED is also directly valuable indoors within Petrol & Mobility, setting a new standard in the industry.
Why De Haan Tankstations trusts Skippify
Back-office integration ensures up-to-date prices and promotions.
Templates designed in the recognizable Tony’s Streetfood style.
Dayparts switch automatically throughout the day.
One platform that effortlessly manages multiple locations.
Seamless integration Total control
The solution integrates directly with the POS system, ERP and product databases. Prices, products and promotions are synchronized automatically, with no manual work on location.
Dayparts are controlled via time schedules, so breakfast, lunch and evening switch automatically. From the Skippify Suite, all locations are managed centrally and updates are rolled out in real time. This creates calm in the operation and full control over every location.
The menuboards reinforce both the brand and customer flow.
Marketing Communication Lead
revenue increase
20%
through smart up- and cross-selling
locations
90+
Centrally managed
digital orders
25%
Optimization of the kitchen proces with digital support
The technology
The solution combines A-brand screens with industrial players and a cloud-based platform for content delivery, monitoring and support.
Smart Menuboards synchronize automatically with the back office for prices, products and dayparts. Store-by-store monitoring and health checks ensure maximum reliability.
All locations run on one central system with full remote support.
Smart and scalable
Tony’s Streetfood makes petrol-station food accessible, recognizable and consistent.
With Skippify, the menuboards become just as smart and scalable as the concept itself. New locations are onboarded seamlessly, while existing ones automatically stay up to date.
