Case
Jitha’s Deli is the welcoming destination for artisanal pinsa, fresh coffee and a good lunch, at four locations of Van Staveren in the Netherlands. Craftsmanship is central, from the dough to the interior.
For Jitha’s Deli, Skippify designed, supplied and installed a Smart Menuboard that blends seamlessly into that setting: three screens, fully integrated into the interior and designed together as one whole.
Enjoy Smart Menuboards.
Jitha’s Deli is the in-house food concept of Van Staveren, a fuel station operator active since 1947 with 35 Shell and Tank S locations in the northeast of the Netherlands.
At four of them — Emmeloord, Almere, Dronten and Steenwijk — Van Staveren uses Jitha’s Deli to add an artisanal hospitality experience: Italian pinsa, fresh sandwiches, delicious coffee and a welcoming, stylish atmosphere, from breakfast to dinner, seven days a week.
For many visitors, a gas station is a functional stop. Jitha’s Deli wants to turn it into a destination instead: A place where you consciously stop and take a moment to enjoy great food and drink.
That ambition had to be visible in the menuboard as well. Not separate displays on the wall, but a solution that becomes part of the whole.
Skippify designed, supplied and installed the complete menuboard for all four locations, from a single point of contact.
Three screens together form one menuboard. Custom overlay frames visually divide each screen into two separate areas. This creates six content zones within one clean, calm design.
The finish is tailored to the available space at each location, while the look stays recognizably the same everywhere. As a result, it doesn’t feel like digital signage added to the interior later, but like a permanent part of the Jitha’s concept.
Custom design, developed exclusively for the Jitha’s brand identity.
A single point of contact from design to installation.
A consistent look across all four locations.
Smart division of three displays into six separate content zones.
By visually dividing each screen into two areas, there’s room for six separate messages. This lets Jitha’s present pinsas, drinks and promotions side by side, for example, while the overall menuboard stays calm and clear.
The custom frame ensures the technology fades into the background and the content and the brand take center stage.
From design to installation, they thought right along with us. The result fits exactly how we envisioned Jitha's Deli, at every location.
Madelon Haantjes
Fully tailored to the brand identity and the interior.
Emmeloord, Almere, Dronten and Steenwijk
at all four locations.
The content on the menuboards is managed centrally through the Skippify Suite platform and rolled out automatically to all four locations. Skippify monitors the screens proactively and remotely, and switches them on and off automatically based on each location’s opening hours.
Van Staveren has been a trusted name along the road since 1947. Since 2021, the family business has been extending that experience into hospitality with Jitha’s Deli. Skippify makes sure the digital communication becomes part of that experience too.
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