An LED screen that grabs attention
Inside, a large indoor LED screen behind the checkout counter forms a striking visual element. It offers room for dynamic content and matches the store’s modern interior.
Case
Relay Mini Market by Press Shop & More
Related Products
Smart visibility in an airport full of movement
At Brussels South Charleroi Airport, everything revolves around movement. Thousands of travelers pass the shops around the terminal every day, each with their own destination and limited time.
On April 30, 2026, the new Relay Mini Market by Press Shop & More opened across from Terminal 1, before security. For this store, Skippify created an eye-catching digital presentation with six high-brightness window displays and a large indoor LED screen behind the checkout counter. A combination that gives the store a modern look and literally puts products and campaigns in the spotlight.
Our client
Relay is an international retail brand for people on the move, with stores at airports, train stations and other busy transit locations.
With the Relay Mini Market at Brussels South Charleroi Airport, the Relay by Press Shop & More concept takes on a broader role: a versatile store where people can stop for a quick purchase, a snack, a meal or a few practical groceries for their trip home.
The challenge
In an airport environment, travelers’ attention is scarce. Stores need to stand out among signage, information screens and other visual stimuli.
For Relay, the challenge was to create an attractive store presentation that fits the brand identity and stays clearly visible in the abundant ambient light of the terminal.
The solution
Skippify supplied and installed six high-brightness portrait displays, spread across the shop windows on two sides of the store. Four screens face departing travelers, while two additional displays catch the attention of arriving passengers.
The high brightness ensures that product presentations, promotions and brand communication look their best, even in a bright environment.
Why Relay chooses Skippify
A strong visual presentation that stands out in a busy airport environment.
High-brightness technology for clear readability, even in bright ambient light.
Product presentations and campaigns are flexible and easy to update.
Displays and LED screen combine into a recognizable, consistent brand experience.
A wide product range, smartly showcased
The extensive range includes snacks and drinks, bread and bakery products, hot meals and chilled foods. The store also offers everyday essentials, from baby food to basic household products. The familiar Relay selection of books, magazines, travel accessories and more is available too.
With such a varied offering, the screens make all the difference. Because the displays face departing and arriving travelers separately, Relay can highlight the products that matter most to each group: a quick snack or travel accessory for those departing, and practical groceries for those heading home.
Smart Signage in practice
By combining high-brightness displays and indoor LED, Relay Mini Market by Press Shop & More shows how digital communication can become part of a contemporary retail concept. The technology supports the store presentation without distracting from what really matters: an attractive and accessible store environment for travelers.
Want to digitally enhance your retail environment too?
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