Case
At G&V, a stopover has long been about more than just refueling. With Breakpoint and Breakpoint Foodstation, the Belgian mobility group combines convenience, foodservice and hospitality.
Skippify supports this concept with digital communication managed from one central environment.
G&V Energy Group is a Belgian mobility and energy company with an extensive network of fueling and EV charging locations.
With Breakpoint, the company has developed its own convenience and foodservice concept, where travelers can stop for coffee, fresh sandwiches, snacks and meals.
With Breakpoint Foodstation, G&V brings several food concepts together in one location, offering a wider choice for visitors who want to take a break on the road.
A network of gas stations and foodservice locations calls for flexible communication. Product ranges, promotions and store layouts can vary from site to site, while the brand identity has to remain recognizable.
G&V needed a solution to manage menus, product presentations and campaigns efficiently, without having to update each location individually.
Skippify provides the digital screen solutions, content control and central management for the participating G&V locations.
In the Breakpoint shops, digital screens are used to present menus, products and promotions. Depending on the location, there are also displays at the checkout, in the shop and at the refrigerated cases.
At Breakpoint Foodstation, the screens support the presentation of various food concepts. The location on Vogelzanglaan in Antwerp, for example, has displays for the food counter and the sushi selection, among others.
With the Skippify solution, screens and content are controlled centrally. This allows G&V to manage campaigns and product information in one digital environment, while leaving room for differences in product range and presentation at each location.
Consistent brand identity: recognizable digital communication across the network.
Efficient content management: changes to menus and promotions from one central environment.
Location-specific communication: content tailored to the offering and function of each site.
Flexible expansion: a scalable solution for new locations and additional screens.
With a combination of digital screens and central content management, G&V has a flexible solution that fits the various Breakpoint concepts and can grow with the network.
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